I’ve been poking around with Google Reader to quell the constant nagging of my friend who kept singing its praises in my ear. So, what exactly is Google Reader? It allows you to subscribe and view, online or off-line, rss and atom feeds for news stories and blogs. I started using It and found some great brand identity articles. One stood out amongst the masses and peaked my interest. It seems that in lieu of sales stagnation and decline PEPSI, yes i said pepsi, is spending 1.2 BILLION dollars over the next three years to completely re-brand it’s main beverages Pepsi, Mountain Dew (now apparently it’s only Mtn Dew) and Sierra Mist but looks like Gatorade may be dragged into the mess. This daunting task is being handled by the award winning and highly praised Arnell Group out of NYC which has done similar wonders with other major corp. thanks to the guys over and Brand New and UNDERCONSIDERATION for the scoop. So just to recap Google Reader is amazing, pepsi is keeping true to the “spend money to make money” theme to the tune of 1.2 BILLS, the economy is still quickly becoming a ride at six flags/ busch gardens and it’s getting cold outside… and dark as well.

Arnell Group

Arnell Group